Capitalizing on a Cultural Moment:
Leveraging Netflix Hype for New Reaction Series
Developed a comprehensive marketing and promotional strategy for Michaela Jill Murphy, the original Toph Beifong voice actor, to launch her Avatar: The Last Airbender reaction series on YouTube, driving significant viewership and engagement in anticipation of and alignment with the Netflix live-action release.
HIGHLIGHTED SUPPORT
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Toph’s Voice Actor Reacts to NETFLIX Teaser for Avatar: The Last Airbender 🎥 | @michaelamostly
Michaela Jill Murphy
Full Episode (Netflix Teaser)
308K+ Views
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Toph's Voice Actor REACTS To NETFLIX 'Avatar: The Last Airbender' Official Trailer 🌊⛰🔥🌪
Michaela Jill Murphy
Full Episode (Netflix Trailer)
607K+ Views
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S1E1: Toph's Actor Reacts To Avatar: The Last Airbender | "The Boy In The Iceberg" Reaction
Michaela Jill Murphy
Full Episode (S1E1)
87K+ Views
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Azula & Toph Reunite For "The Beach" Reaction 🔥 | Toph Reacts (ft. Grey DeLisle) | Avatar
Michaela Jill Murphy
Full Episode (S3E5)
174K+ Views
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Zuko & Toph Reunite For "The Firebending Masters" Reaction 🔥 | Toph Reacts (ft Dante Basco) | Avatar
Michaela Jill Murphy
Full Episode (S3E13)
235K+ Views
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Toph's Voice Actor Reacts to Suki and Toph's KISS 😘 | #avatarthelastairbender #shorts
Michaela Jill Murphy
YouTube Short
1.5M+ Views
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No one did blind jokes quite like Toph... 😭🤣 | #avatarthelastairbender #shorts
Michaela Jill Murphy
YouTube Short
969K+ Views
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Toph's Voice Actor Reacts to Iroh's "Leaves From The Vine" | #avatarthelastairbender #shorts
Michaela Jill Murphy
YouTube Short
481K+ Views
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who didn’t crush on Azula as a kid?? | Toph Reacts | #avatarthelastairbender #shorts
Michaela Jill Murphy
YouTube Short
483K+ Views
