Super Bowl LVIII:

Nickelodeon’s Takeover Brings Football To Kids

Promoted the history-making Super Bowl LVIII simulcast on Nickelodeon, crafting a YouTube strategy and executing creative social media campaigns with strategic partners to attract a younger audience and make the event a kid-friendly phenomenon.

HIGHLIGHTED SUPPORT

  • SpongeBob Super Bowl LVIII "Sweet Victory" Performance in Bikini Bottom! | Nickelodeon

    Nickelodeon

    Direct Lift

    2M+ Views

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  • who lives in a FOOTBALL under the sea? 🧽 | SpongeBob #Shorts

    NickRewind

    YouTube Short

    120K+ Views

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  • cannot BELIEVE they got travis kelce to do this 😭 | #shorts

    NickRewind

    YouTube Short

    1.7M+ Views

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  • Celebs if they were SpongeBob-coded 🧽 (ft. Taylor Swift, + More) | #superbowl #nickelodeon #shorts

    NickRewind

    YouTube Short

    62K+ Views

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  • Which would be the most ICONIC #SuperBowl commercial? 🏈

    NickRewind

    Community Tab Support

    108K+ Votes

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  • The #SuperBowl is coming to Bikini Bottom in ONE WEEK! 🏈

    NickRewind

    Community Tab Support

    233K+ Impressions

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  • The official countdown to Super Bowl LVIII on Nickelodeon begins right NOW on #Roblox.

    NickRewind

    Community Tab Support

    185K+ Impressions

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  • Sweet Victory! 🏆 Tomorrow, Super Bowl LVIII will be LIVE from Bikini Bottom!

    NickRewind

    Community Tab Support

    250K+ Impressions

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  • Watch SpongeBob's LIVE performance of 'Sweet Victory' at Super Bowl LVIII! 🏆

    NickRewind

    Community Tab Support

    168K+ Impressions

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  • "[The SpongeBob Super Bowl Game] achieved a masterful balance of a difficult task: remaining fun for people who don’t care about football whatsoever while still satisfying people who knew what a “down” was before last night. (Sorry, Dad!)"

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  • "The Nickelodeon version was just a more light-hearted and relaxed way to watch the game when compared to the high-stakes energy of the regular broadcast."

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  • "The set-up is an ingenious feat in Nickelodeon marketing, with brand icons popping up all over the place, along with flying emojis, pineapples that spin out of players’ heads and countless jellyfish."

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